An Initiative of

West Bengal Scheduled Castes & Scheduled Tribes Development & Finance Corporation has initiated brand Deshaj to promote the craftsmanship of Bengal artisans with the specific objective to uplift the economic condition of the poor and backward classes.

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Handmade With Pure Love

Brand Deshaj, is a visionary project to generate livelihood, self-sustainability and financial growth for the rural artisans of India. The aim is also to revive and capitalise the diversified richness of Indian art, craft and cultural heritage through des

From The Hands Of Rural India

‘Deshaj’ meaning indigenous, is an outcome of the successful new revolution run by the people of rural India, most commonly known as ‘untouchables’ or the backward classes.